The people

We are The people you need

If you’re looking for hostesses, promo people, brand ambassadors and lead generators then we
are The People you need! Why?

Bespoke and Personal Approach
This is a people business. Which is why we’ve personally interviewed each and every one of our people. Our pre-selection process is based on criteria that ensure we match the right people with your brand. Our castings and team briefings take place with your unique project aims in mind.
National
No two places are the same. Especially in Belgium. Which is why we have an extensive database of People in Flanders and Wallonia, as well as bilingual profiles for Brussels. We give priority to people from your region and your event’s target audience.
Flexible Team
The People guarantees a fast, efficient and bespoke approach to all of your event and promotional needs. Your last minute requests and tight deadlines are no problem to us. In fact, we relish the challenges and opportunities you present us with.
Experience
With over 10 years of experience behind us, you know your event is in good hands when you work with The People. We’ve worked with some of the biggest names around the world and understand exactly what matters most to you: dynamic support from people you can trust to represent your brand.

Field Coordinator

Brieuc Vandeleene

Brand Activation Project Manager

Julie Ampen

People Project Manager

Morgane Carreyn

People Project Manager

Christel Bourez

Brand Activation Account Manager

Ariane Lathouwers

Director

Dries Heyman

Hospitality Hosts and Hostesses

Our hosts and hostesses are the face of your event. Welcoming your guests with a smile and a kind word they enhance your guests; experience from the moment they arrive. From parking staff to goodiebag giveaway, our people reflect your values.

Promo people

Call upon our dynamic and proactive promo people for all your sampling and flyering actions. We can even provide outfits and materials in your brand, action or campaign colour to guarantee that perfect fit for your event.

Brand Ambassadors

Our brand ambassadors connect you with your consumer. They are the public face of your brand and deliver the message you wish to share. Thanks to adapted briefings and training in collaboration with our office and yours, your brand ambassadors will be everything you expect them to be.

Lead Generators

Get as close to your target audience as you possibly can with our lead generators. Experienced people who will collect the data you seek by going door-to- door, attending trade fairs, shows and other events with your questionnaires, sign-ups and promotions.

What we are up to

This summer our teams were present at the festivals in Liège, Brussels and the Belgian coast.
Their mission? Offering festival visitors a Karaoke Cab experience while driving them around in the new SEAT Ibiza

This activation was very successful thanks to our enthousiastic Brand Ambassadors! Our teams gave their all to represent this brand.

We had around 80 people in action during the whole summer!

The key to this success? A fun concept, a good collaboration with the client, a perfect execution and of course a well selected, casted and briefed team by us.

A young and dynamic team, a smooth collaboration and a great flexibility: that is what The People stands for. Their promo people are very dynamic and professional.

Dries De Weert - SEAT Belgium